Digital business experience.
A passion for sharing it.

From entrepreneur to educator

Alen started his online business in 2009, selling mobile phones and watches through websites and social media. That hands-on introduction to digital commerce led to the establishment of a digital marketing agency in Penang and Kuala Lumpur.

His agency work spans social media, search engine marketing and optimisation, and website design and development. His trainer profile describes a team serving clients in the United States, Singapore, the Philippines, Yangon and China.

In 2020, Alen founded Big Academy Sdn Bhd in Penang. His training interests connect AI, digital marketing, entrepreneurship and the communication skills people use in business.

Training and professional involvement

Alen’s background includes university guest lecturing, international digital marketing consulting and professional learning in training and facilitation. He is an HRD Corp accredited trainer and completed the HRDC Train the Trainer programme.

His areas of expertise cover Facebook, Google, YouTube and LinkedIn marketing, WhatsApp sales strategy, e-commerce, AI marketing, AI for Good, digital entrepreneurship and leadership.

Leadership beyond the classroom

Alen’s profile records service as Junior Chamber International Malaysia’s National Executive Vice President in 2025 and President of the Penang Technology AI Community in 2025. Earlier involvement includes BNI Malaysia Director Consultant in 2018 and the MDEC Talent Expert Network in 2023.

Explore credentials and dated milestones